Marthe Aimé

Who is Marthe Aimé?

The spirit of the french elegance and refinement. It is the metissage and the artistic variety. A mere nothing which becomes everything. The difference. The timeless.

It is the fruit of differents know-how of a family. It is the result of a common passion.

How did you get into fashion design?

During her studies of Industrial design at Strate College Designers in Paris. Barbara was inspired by an internship in the Montevago's agency which specialise in creations for luxury brands. Soon she decided to create a line of fashion accesories.

After his studies of Management & Finance at the University of Central Lancashire followed byvarious experiences in IT, Finance, Strategy and Management. Steven decided he wanted to be an entrepreneur and joined Barbara in the Marthe Aimé project.

Who or what has inspired you?

The Cirque du soleil, the Christian Lacroix exposition at the Musé des art decoratifs in Paris. The 2008 Pollini winter collection . Le radeau de la meduse de Gericault. The Miro fondation in Barcelona. The “elegante” and the “garçonne” from the 30´s. “L'arte flamenco”. Ungaro

What are you working on currently?

We are currently working on urban, wedding and nightlife lines. We want to reach more people and extend our portfolio.

Describe your collection?

A collection full of elegance, simplicity which reveals the charm asset of each. It is the "essentiel".

Where can we find your collection?

You can find our products at Aryta Barcelona Espaide creator in Barcelona (http://www.arytabcn.com/espacio.htm) and in Madrid at the Laura Caicoya's boutique (http://lauracaicoya.com/). You can order our collection online (www.martheaime.fr) .soon we will open our showroom in Paris. We are currently looking for boutiques and stores all around the world so please let us know if you are interested.

When are you coming to North America!

We would like to explore the North american market for the beginning of 2010. We had some interesting feedbacks from there. We are studying the oportunities at this present time.

Why is fashion so important to you.

It is not fashion which is more important for us but to register our style in time. The fashion passes but the personality stays. The important thing is to reveal and keep it.

What can we look forward to from Marthe Aimé?

The urban line will break all codes and democratised our concept. Also we will really develop and extend our men collection. You can also look forward to our wedding line. We aim on becoming more global.